Live from the Lobero Theatre with Kenny Loggins
The Lobero has launched a specially-priced LIVE, Pay-Per-View concert event with local philanthropist and notable musician, Kenny Loggins. Loggins will be performing an unplugged concert on Sunday, June 28 from the Lobero’s historic stage. The performance will take place without an audience, with strict safety and sanitation protocols in place.
The Pay-Per-View performance is on sale now at Lobero.org for just $15, with proceeds supporting the Lobero Theatre and NIVA, the National Independent Venue Association. If you’re in a different time zone, or unavailable for the live stream, as long as you purchase your ticket in advance, you can view the concert anytime within 3 days prior to the broadcast. Those who are able to make a donation to support the ongoing health of this live music experience at the Lobero Theatre and others around the country are welcome to contribute more when they purchase their tickets.
The Lobero would like to acknowledge the following donors who helped make this live stream possible; Earl Minnis Presents, Mercedes Millington and John Mithun, Brett, Natalie & Lillie Hodges-WWW Foundation.
We’d like to give special thanks to Earl Minnis for his incredible leadership and support during the theatre’s darkest days. Earl is an underwriter for performances under the “Earl Minnis Presents” moniker and has remained a constant voice and welcome partner.
Immediately after the shelter-in-place order shuttered the Lobero, Earl made an impactful gift, and served as the underwriting inspiration for the ongoing “Earl Minnis Presents Intermission” series which has been an entertaining trip down memory lane on social media looking back through the Lobero Archives.
“Earl Minnis Presents” is also a significant underwriter for the upcoming Live from the Lobero Theatre with Kenny Loggins Streaming Performance on June 28. Click HERE to buy your virtual ticket today.
Over the last four decades, Kenny Loggins has sold more than 25 million albums worldwide and has won two Grammy® Awards. His songs have left his musical imprint on “the soundtrack of our lives,” with chart-topping hits including “This Is It,” “I’m Alright,” “Footloose,” “Danger Zone,” and so many more. In addition to his string of successful recordings, both solo and as a member of the famed duo Loggins & Messina, Loggins became the first major rock star to dedicate himself to recording music for children and families. His album Return to Pooh Corner remains the best-selling children’s album of the last 20 years. Kenny was a recent recipient of the ASCAP Harry Chapin Humanitarian Award and the Guild of Music Supervisor’s first-ever Icon Award for his outstanding achievements in film, television, and soundtracks. Loggins regularly lends his musical talent and generous heart to support youth-based programs like Make a Wish, Toys for Tots, Teddy Bear Cancer Foundation, and Little Kids Rock. In 2016, he was honored with a Humanitarian of the Year Award from Little Kids Rock for his extensive commitment to children’s causes.
The Lobero Theatre is one of the oldest theaters in the country. For almost 150 years, the Lobero has featured some of the world’s greatest artists. Since closing its doors to limit the spread of COVID-19, the theater has lost over $1 million in critical earned income. Like every theater, nightclub, and performing arts center in America, The Lobero faces an uncertain future. When ultimately allowed to reopen, The Lobero and others will need to survive with reduced occupancy, in order to safely social distance.
Byl Carruthers, who brought to The Lobero a concept of “contactless performances” to be livestreamed as inexpensive pay-per-view concerts. The model allows for artists to be paid, the theatre to have on-going revenue, and fans the experience of live music.
“Since the pandemic started, the artists’ free “livestreams-from-home” have helped us all get along, but venues and artists need a sustainable model to survive! If we can’t make this work, a lot of venues aren’t going to make it.… We’re hoping to create a template that can work for The Lobero, and others, as well.”
– Live from the Lobero Producer/Director Byl Carruthers
His safety-centric production model involves a forensically small crew using various assigned entrances. In addition to PPE, temperature, and symptom checks while entering the building, all crew members will bring their own food and remain in their specific space for the entire production. Some of the technicians perform their tasks from individual rooms. Others never come within 15 feet of the artists. They are only to leave their room, or position, to use one of the 8 assigned bathrooms and stalls. After set-up, the day before show day, the stage, doors, hallways, and rooms, will all be disinfected to meet COVID-19 sanitation guidelines. On show day, no one other than the artist(s) walks on to the performance stage. Artists arrive through stage doors and take their place on-stage, perform, and exit, without making any contact.
We are looking to this new streaming model as a benefit to our fans and supporters to continue offering a quality concert experience while social distancing protocols remain, and hopefully to offer an additional fan experience until the audience comes back, and the curtains rise once again.